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Apple’s new MacBook Pro

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Hello readers as the market is flooded wih new smartphones but after seeing the review of apple MacBook Pro I must say Apple is dealing with  both mobiles and laptop market.

 Apple Inc unveiled a revamped MacBook Pro on Thursday, adding a fingerprint reader, replacing function keys with a small touch screen and slimming down the workhorse of its computer notebook line.

The first redesign in several years is a sign Apple still sees a role for the product that launched the company, even though its iPhones are now much more important in terms of sales.


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What they really need to do is get people buying Macs again, instead of upgrading old ones. They haven’t had a new, powerful MacBook Pro in a while and the MacBook Air is getting old,” said Jan Dawson of Jackdaw Research, ahead of the event.

The Mac line accounted for about 11% of Apple sales in the just-finished fiscal year, with the number of machines sold down by 10% to 18.5 million. Apple said that was in line with an overall market decline, but analysts want more.

Shares of Apple were down about half a percent in afternoon trading in New York after the event.

Customers will be able to access the new machines with Touch ID, the fingerprint reader also used on iPhones, and use the touch screen bar of keys, called the Touch Bar, to control programs and apps being used on the main screen.

The buttons, which change depending on what programs the user is running, effectively act as a second screen, showing older versions of a picture being edited, for example.

The MacBook Pro with Touch ID, Touch Bar and a 13-inch screen will start at $1,799, compared with $1,299 for the previous 13-inch product. The 15-inch notebook will start at $2,399, compared with $1,999 for the previous version. Apple also will offer a 13-inch MacBook Pro without the Touch ID and Touch Bar for $1,499.

Other computer makers have chosen to use touch screens for the main display screen. For instance, Microsoft Corp on Wednesday unveiled its first-ever desktop and a revamped Surface Book laptop, both of which allow touch input on the main screen.

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Bob O’Donnell, president of TECHnalysis Research LLC, said before the Mac announcement that the market believes focus on the iPhone means Apple has “almost given up on Macs,” which has led to losing market share to other personal computers.

It’ll be good to have Apple keep themselves relevant” with new Macs, he said. “Though many had written the category off, it’s fascinating to see both Microsoft and Apple make big PC-related announcements this week. It clearly shows the relevance that computers still have.”

Apple also announced a new TV App that would work on Apple TV, iPhone and iPad products, in an effort to make it easier to tune into programs across devices.

The company also said that it would integrate Twitter feeds into live sports games on Apple TV, adding a social element to the product.

Some features and specification of MacBook Pro 

  • The Touch Bar adds the most relevant tools directly to your keyboard — changing automatically based on what you’re doing to make it easier than ever to get things done.2 Everything you see on the Touch Bar is familiar, so you’ll instantly know how to use it. Choose from shortcuts, text suggestions and more with a single touch. Scrub through a video timeline in full screen or tap to browse and edit photos. And for the first time, Touch ID is available on a Mac, enabling instant access to logins and so much more.
  • The new MacBook Pro elevates the notebook to a whole new level of performance and portability. Wherever your ideas take you, you’ll get there faster than ever with cutting-edge graphics, high-performance processors, state-of-the-art storage and more.
  • The speakers have been totally redesigned to provide as much as twice the dynamic range and up to 58 per cent more volume, with two and a half times louder bass for maximum boom. And they’re connected directly to system power, enabling up to three times more peak power. So they make MacBook Pro the perfect choice for mixing a track on the fly, editing video on location or enjoying a movie on the go.
  • Interacting with the new MacBook Pro is a better experience all around. The keyboard has been redesigned to include our new, second-generation butterfly mechanism — meticulously refined for greater comfort and responsiveness. And the Force Touch trackpad is significantly larger, giving your fingers more room to gesture and click.9
  • Thunderbolt 3 combines ultra-high bandwidth with the ultra-versatility of the USB-C industry standard to create one revved-up universal port. It integrates data transfer, charging and video output in a single connector, delivering up to 40 Gbps of throughput for twice the bandwidth of Thunderbolt 2. And both sizes of MacBook Pro are available with four ports, so you can do all that from either side. Existing devices are easily connected with a cable or adapter. And Thunderbolt 3 is reversible, so no matter how you plug in, it’s always right side up.
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