Android Go is a new initiative by Google, to provide budget android devices for developing markets such as India, China etc. In order for Google to connect to “the next billion”, they have come up with Android Go.
It is similar the Android One project which was released earlier, with more or less the same goals: To provide an android smartphone experience at a low cost which can be affordable to all. However, this project hasn’t seen much success both commercially and adoption rate was also slower than anticipated.
However, this project hasn’t seen much success both commercially and adoption rate was also slower than anticipated.
What’s new with Android Go?
Android O is basically a lightweight version of the upcoming android O, which was recently unveiled at Google I/O conference. It is aimed to run on low powered devices which have 1Gb of RAM or less. The entire operating system will be fine tuned and
The entire operating system will be fine tuned and optimised for overall better performance and smartphone experience on low memory devices. Not only the OS will be optimised but the apps running on it will be optimised as well for lower-end hardware. A separate version of Google Play store will be designed for Android Go devices which will feature apps
A separate version of Google Play store will be designed for Android Go devices which will feature apps optimised for low bandwidth and memory. Google is also launching a new program called “Building for Billions” to help developers create these new optimised apps. We have already seen a few glimpses of such
We have already seen a few glimpses of such optimised apps like the YouTube Go, which launched earlier this year in India.
Android devices with less than 1GB of RAM will automatically get Android Go starting with Android O. Google is also committing to release an Android Go variant for all future Android versions.
Why does it matter?
Why does it matter? Simply because India is going through a rapid change. India, as we know, is a developing nation with a massive population of over 1.3 billion.In Urban India, with an estimated population of 444 million already has 269 million (60%) using the Internet.
Rural India, with an estimated population of 906 million as per 2011 census, has 163 million (17%) Internet users. Thus, there are approximately 750 million users still in rural India who will be connected to the internet. Now that’s huge, but still, only 38% people have internet access.
The quality of internet broadband service is poor but with the advent of Reliance Jio, things are changing at a rapid rate. More and more people are getting connected via the mobile wireless broadband.
The Internet penetration in India is roughly around 25% which is bound to grow by leaps and bounds in coming years. With increased connectivity, we will need devices to access the internet, and smartphone is best favoured for this job.
Smartphones will be used more because of its portability, cost-effectiveness, and versatility. As of now, only 17% of total Indian population has access to a smartphone. Google wants to increase smartphone users via their Android Go platform.
By providing cheap android devices Google will be able to connect more people to the internet and thus increase their overall profit as well.
And the Future?
Nothing can be said about the future of Android Go as it is just announced. We will have to wait and see. Whether it gains popularity or fades away in silence like it’s predecessor the Android One.